1.Content Development for WeChat Public Account and Cross-Platform Marketing Strategy:1) Strategize, create, and manage engaging and informative content (article+video) tailored for the WeChat platform.
2) Maintain a consistent publishing schedule and ensure content aligns with the department's goals and branding.
2.Promotion Activities in China and Abroad:
1) Develop and execute innovative marketing campaigns targeting both Chinese and international audiences, including webinars, educational fairs, and networking events.
2) Collaborate with local and international partners to enhance brand visibility and student recruitment efforts.
3.Market Research and Analysis:
1) Conduct market research to identify trends, opportunities, and challenges in the international MBA landscape.
2) Analyze competitor strategies and market needs to inform departmental marketing strategies.
4. Collaboration and Reporting:
1) Work closely with the admissions team, faculty, and other stakeholders to align marketing efforts with overall department objectives.
2) Regularly report on marketing activities' effectiveness, providing insights and recommendations for future initiatives.
1. Bachelor’s degree or higher in Marketing, Communications, or related field.2. Proven experience in content creation and digital marketing, particularly within the Chinese market.
3. Strong speaking and writing abilities in both Chinese and English
4. Strong understanding of WeChat and other major social media platforms.
5. Excellent communication, creativity, and analytical skills.
6. Ability to work in a multicultural environment and collaborate effectively across teams.