1. Develop engaging videos to market the programme to prospects and to the wider GlobalEMBA community,including video ideas generation, implementation, and production.
2. Maintain GlobalEMBAWeChat Video Channel account, including content planning and promotion.
3. Cultivate video distribution channels (both paid and unpaid) to target both Chinese and international executives.
4. Responsible for visual design and the production of marketing communications materials, including printed materials, social media, website, and other online/offline materials.
5.Work closely with both the admissions and the operations team for a better understanding of the
programme and the students, ensure a consistent message and brand identity across all marketing channels.
6.Work collaboratively across departments and support temporary tasks for the programme.
7. Complete other tasks assigned by the supervisor.
1. Minimum 3+ years working experience in marketing/communications or relevant functions from businesseducation/media/MNC
2. Experience in digital marketing and social media is preferred;
3. Aesthetically minded in terms of visual design;
4 Good content development and copywriting skills is a great plus;
5. Global outlook and perspective;
6. Outstanding interpersonal and communication skills;
7.Strong coordination and multi-tasking skills;
8. A good team player, able to work under pressure;
9. Proactive, self-motivated, detail-oriented and a strong sense of responsibility,
10. English proficiency is a must.